Privacy Notice
Last updated: 16 August 2026
1. Who we are
Assetreal Limited is the controller of the personal information described in this notice.
Assetreal Limited is registered in Scotland under company number SC291082. Its registered office is at 111 West George Street, Glasgow G2 1QX.
Email: enquiries@assetreal.co.
2. Scope of this notice
This notice explains how Assetreal Limited collects and uses personal information when individuals:
• visit this website;
• submit a professional enquiry;
• act for a client or prospective client in connection with commissioned research or advisory work;
• submit a publication licence request;
• act as a purchaser or named licensed user;
• purchase, receive, access or use a publication;
• communicate with Assetreal; or
• exercise their data-protection rights.
3. Information we collect
We may collect the following categories of personal information.
Identity and professional contact information
This may include:
• name;
• position or professional title;
• organisation;
• professional email address;
• country;
• business address; and
• other professional contact details supplied to Assetreal.
Organisation and purchaser-verification information
This may include:
• legal organisation name;
• organisation website;
• registered or principal business address;
• country of establishment;
• company-registration number or equivalent;
• VAT, GST/HST or other business tax-registration number;
• the requester’s position and apparent connection with the organisation; and
• information obtained from public corporate, professional or regulatory sources where reasonably necessary to confirm purchaser details.
Some organisation information may not constitute personal information where it relates solely to a corporate entity. It may nevertheless be personal information where it identifies a sole trader, partner, company officer, employee or other individual.
Publication licence-request information
This may include:
• the publication and licence requested;
• the named purchaser;
• the named licensed user;
• the licensed user’s professional email address;
• the preferred payment method;
• business-use and price confirmations;
• acceptance of the Terms of Use and Sale and Publication Licence; and
• information supplied in support of a licence request.
Transaction, licence, access and delivery information
This may include:
• the publication purchased;
• licence type;
• price;
• invoice or order reference;
• billing information;
• payment status;
• payment method;
• payer information supplied by a payment provider, bank or electronic-money institution;
• named licensed user;
• personalised licence details;
• delivery date;
• delivery method;
• download, access and delivery records;
• delivery correspondence; and
• records concerning replacement files, reissued or extended links, refunds, disputes or licence administration.
Enquiry and correspondence information
This includes the contents of professional enquiries, emails, complaints, support requests and other communications.
Technical and website information
This may include:
• internet-protocol address;
• browser and device information;
• pages visited;
• date and time of access;
• cookie identifiers;
• security records; and
• information generated by website-hosting, form, payment, download, access-control and security services.
Data-protection information
This includes correspondence and records relating to requests, objections, complaints or other data-protection matters.
Assetreal does not intentionally request special-category personal information through the website or licence-request form. Individuals should not provide sensitive personal information unless it is necessary and Assetreal has agreed to receive it.
Assetreal does not receive or retain complete payment-card details. Card information is entered directly into the systems of the payment provider identified in the relevant payment instructions. Bank-transfer information may be processed by Assetreal’s bank or by another bank, payment provider or electronic-money institution identified in the invoice or payment instructions.
4. How we obtain information
We obtain personal information:
• directly from individuals who complete a form, submit a licence request, make or arrange payment, communicate with Assetreal or exercise their rights;
• from organisations where an individual acts as their representative, employee or named licensed user;
• automatically through the website and necessary technical systems;
• providers of website-hosting, form, payment, banking, electronic-money, email, storage, download, access-control and security services involved in operating the website, processing payments or delivering a publication; and
• from publicly available corporate and professional sources where reasonably necessary to assess a professional enquiry or verify a prospective purchaser.
Public sources may include:
• an organisation’s own website;
• official company registers;
• official VAT or tax-registration services;
• professional directories;
• regulatory registers; and
• publicly available professional profiles.
Assetreal will seek to collect only the information reasonably necessary for the stated purpose.
5. How and why we use information
We may use personal information to:
• respond to professional enquiries and correspondence;
• assess and respond to enquiries concerning commissioned research or advisory work;
• prepare proposals, engagement terms and fee quotations;
• enter into, administer and perform commissioned research and advisory engagements;
• communicate with clients, prospective clients and their representatives concerning scope, information supplied, deliverables, invoicing and other engagement matters;
• assess publication licence requests;
• confirm that a prospective purchaser appears to be acting for a business, organisation or professional practice;
• confirm an individual’s apparent professional connection with an organisation;
• check company, tax-registration or other purchaser information;
• request clarification or additional information where submitted details are incomplete or inconsistent;
• decide whether to issue payment instructions;
• prepare customer-specific card-payment instructions or bank-transfer invoices;
• take steps requested before entering into a contract;
• process, identify, reconcile and confirm payment;
• enter into and perform publication licence contracts;
• identify the purchaser and named licensed user;
• personalise and protect a publication;
• provide the publication by secure electronic download, direct email or another appropriate electronic delivery method;
• send download links, access instructions, service messages or the PDF itself to the named licensed user;
• administer individual, institutional and other publication licences;
• provide delivery, download and file-access support;
• reissue or extend download links, restore access or provide replacement files where appropriate;
• maintain accounting, tax, licensing and business records;
• prevent fraud, misuse, unauthorised purchasing and security incidents;
• investigate chargebacks, payment disputes and licence breaches;
• enforce the Terms of Use and Sale and Publication Licence;
• protect Assetreal’s intellectual-property and legal rights;
• handle complaints and data-protection requests;
• operate, secure and improve the website; and
• establish, exercise or defend legal rights.
Submitting a licence request does not automatically result in its acceptance. Assetreal may review the information manually and may decline a request or seek further information.
6. Lawful bases
Depending on the circumstances, Assetreal may rely on the following lawful bases.
Contract
Assetreal may process information where necessary:
• to take steps requested by an individual before entering into a contract; or
• to perform a publication purchase, publication licence, commissioned research or advisory contract to which that individual is a party.
This may include responding to a request for a quotation or proposed engagement, agreeing scope and terms, issuing payment instructions or invoices, supplying publications, providing commissioned research or advisory deliverables, and administering the relevant contract.
Legitimate interests
Assetreal may rely on its legitimate interests where appropriate. These interests include:
• responding to professional and commercial requests;
• assessing and responding to commissioned research and advisory enquiries;
• preparing, negotiating and administering research and advisory engagements with organisations and their representatives;
• communicating with client and prospective-client personnel concerning scope, information supplied, deliverables, invoicing and engagement administration;
• maintaining appropriate client, engagement and business records;
• verifying prospective purchaser and organisation details;
• determining whether a request appears to be business-to-business;
• operating and securing the website;
• maintaining appropriate business, payment, delivery, access and licence records;
• preventing fraud and misuse;
• administering publications;
• investigating disputes;
• protecting intellectual-property rights; and
• establishing, exercising or defending legal claims.
Where Assetreal relies on legitimate interests, it considers whether the processing is necessary and whether the individual’s interests, rights or freedoms override those interests.
Legal obligation
Assetreal may process or retain information where necessary to comply with:
• accounting and taxation requirements;
• company and financial record-keeping requirements;
• data-protection law;
• court orders;
• regulatory requirements; or
• other applicable legal obligations.
Consent
Assetreal may rely on consent where it is required for optional cookies or another specific activity.
Where processing is based on consent, consent may be withdrawn at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.
7. Publication licence requests and purchaser verification
Information submitted through the Publication Licence Request form is used to:
• identify the publication and licence requested;
• identify the prospective purchaser and named licensed user;
• confirm professional and organisation details;
• assess whether the request appears to be for business or professional use;
• prepare appropriate payment instructions; and
• maintain a record of the request and confirmations supplied.
Assetreal may compare information supplied in the form with publicly available corporate, professional, tax-registration or regulatory sources.
These checks are proportionate commercial checks and are not intended to constitute an investigation of the requester’s personal affairs.
Where information appears incomplete, inconsistent or unreliable, Assetreal may:
• ask for clarification;
• request further business evidence;
• decline to issue payment instructions; or
• decline the licence request.
Submitting a request does not create a professional-services relationship and does not oblige Assetreal to accept an order.
8. Orders, payment and publication delivery
Where a licence request is accepted, Assetreal may send:
• a customer-specific secure card-payment link; or
• an invoice containing bank-transfer instructions.
Card payments may be processed by the payment provider identified in the relevant payment instructions. Bank transfers may be processed through Assetreal’s bank or through another bank, payment provider or electronic-money institution identified in the invoice or payment instructions.
Those providers may collect and process payment, billing, fraud-prevention, transaction and identity information under their own terms and privacy notices.
Assetreal may receive information such as:
• payer name;
• billing details;
• payment status;
• payment reference;
• payment method;
• transaction currency;
• limited payment information needed to reconcile the transaction; and
• fraud, chargeback or dispute information where relevant.
Assetreal does not directly receive or retain complete payment-card numbers or security codes.
Following cleared payment, the publication may be personalised with information including:
• the named licensed user;
• organisation name;
• licence type;
• invoice or order reference;
• delivery date; and
• licence or copyright notices.
The publication may be supplied by secure electronic download, sent directly by email, or provided through another appropriate electronic delivery method. Assetreal may send the PDF, a download link, access instructions or related service communications to the professional email address supplied for the named licensed user.
Assetreal may retain records showing when the PDF, download link or access instructions were created, sent, made available, accessed, downloaded, reissued, extended or replaced. These records are used to administer the contract, support the licensed user, protect intellectual-property rights, maintain security and respond to disputes.
9. Marketing communications
Submitting a professional enquiry, commissioned research or advisory enquiry, or publication licence request does not by itself subscribe the individual to a marketing list.
Assetreal may use the professional email address supplied to communicate about:
the enquiry and any follow-up questions;
a proposed or active commissioned research or advisory engagement;
scope, terms, quotations and information required for an engagement;
deliverables, invoices, payments and engagement administration;
a publication licence request, order, payment, delivery, download or access;
licence administration; and
necessary service, contractual or legal information.
These communications are principally administrative or service-related and are not intended to subscribe the recipient to general promotional communications.
Where Assetreal sends separate direct-marketing communications, it will do so only where permitted by applicable data-protection and electronic-marketing law. Recipients will be given an appropriate means to object or opt out, and Assetreal will respect such requests.
Where consent is required for a particular form of marketing, consent may be withheld or withdrawn without affecting a professional enquiry, commissioned research or advisory engagement, publication licence request or purchase.
10. Cookies and website information
The website uses cookies and similar technologies that are necessary for:
• website functionality;
• form operation;
• security;
• fraud prevention;
• accessibility;
• payment, download or access functionality where applicable; and
• the storage of visitor preferences.
Optional analytics or similar technologies will be used only where permitted by law and, where consent is required, after the visitor has made the relevant choice through the cookie banner or preferences tool.
Visitors may change optional-cookie preferences through the website’s cookie settings. Disabling necessary cookies may prevent parts of the website, its forms, payment process or download and access functions from operating correctly.
11. Sharing personal information
Assetreal may share personal information where reasonably necessary with:
• providers of website hosting, forms and related technical services;
• card-payment processors and payment-link providers;
• banks and electronic-money institutions used to process or receive bank transfers;
• download, access-control, file-hosting and electronic-delivery providers;
• email, information-technology, security and data-storage providers;
• accountants, legal advisers, insurers and other professional advisers;
• public authorities, regulators, courts or law-enforcement bodies where disclosure is required or permitted by law; and
• a purchaser or successor in connection with a genuine restructuring, sale or transfer of all or part of Assetreal’s business, subject to appropriate confidentiality and data-protection arrangements.
Service providers may act as processors on Assetreal’s instructions or as independent controllers for particular activities.
Assetreal does not sell personal information.
12. International transfers
Some service providers may process personal information outside the United Kingdom.
Where a restricted international transfer occurs, Assetreal will rely on:
• an applicable adequacy arrangement;
• appropriate contractual or organisational safeguards; or
• another transfer mechanism permitted by data-protection law.
Further information about relevant safeguards may be requested through enquiries@assetreal.co.
13. Retention
Assetreal retains personal information only for as long as reasonably necessary for the purposes described in this notice and to meet legal, accounting, taxation, contractual, licensing, fraud-prevention and dispute-resolution requirements.
Normally:
• professional enquiries that do not lead to an engagement or purchase are retained for up to 24 months after the last meaningful communication;
• licence requests that do not result in a purchase are retained for up to 24 months after the request or last meaningful communication;
• records relating to commissioned research or advisory engagements, including proposals, agreed scope, engagement terms, key correspondence, deliverable records and related administrative information, are normally retained for up to six years after completion or termination of the engagement where reasonably necessary for contractual, accounting, taxation, dispute-resolution or legal purposes;
• client-supplied information and working materials used principally to perform a commissioned research or advisory engagement are retained only for as long as reasonably necessary for the engagement, any agreed post-engagement support and applicable contractual or legal requirements, after which they may be deleted, anonymised or securely disposed of;
• information may be retained longer where a request raises concerns about fraud, misuse, sanctions or legal compliance;
• order, invoice, payment-status, purchaser-verification, licence, personalised-publication, download, access and delivery records are normally retained for at least six years from the end of the relevant financial year;
• correspondence relating to an active order, licence, dispute, infringement or legal claim is retained until the matter is concluded and for an appropriate limitation period afterwards;
• cookie and technical information is retained for the period stated in the relevant service or cookie settings; and
• data-protection request and complaint records are retained for as long as reasonably necessary to demonstrate that the matter was handled appropriately.
UK data-protection law does not prescribe one universal retention period. Organisations must justify their retention periods and avoid retaining identifiable information longer than necessary. VAT-related business records generally need to be retained for six years.
Information may be deleted earlier where it is no longer required or retained longer where necessary for legal proceedings, regulatory requirements, fraud prevention or the protection of legal rights.
14. Security
Assetreal uses reasonable organisational and technical measures intended to protect personal information against:
• unauthorised access;
• alteration;
• disclosure;
• loss;
• destruction; and
• misuse.
These measures may include controls relating to purchaser verification, payment communications, personalised files, download links, access instructions, delivery records and service-provider access.
No internet transmission, email system, payment system, download service or electronic storage system can be guaranteed to be completely secure.
15. Individual rights
Depending on the circumstances, individuals may have the right to:
• request access to their personal information;
• request correction of inaccurate or incomplete information;
• request deletion of information;
• request restriction of processing;
• object to processing based on legitimate interests;
• receive certain information in a portable format;
• withdraw consent where processing is based on consent; and
• complain about the handling of their personal information.
These rights are not absolute and may be subject to legal conditions or exemptions.
Requests should be sent to enquiries@assetreal.co. Assetreal may request reasonable information to confirm identity and understand the request.
16. Data-protection complaints
Questions or concerns about Assetreal’s handling of personal information should be sent to enquiries@assetreal.co.
Assetreal will consider the matter, make appropriate enquiries and provide a response without undue delay.
Individuals also have the right to complain to the Information Commissioner’s Office if they remain dissatisfied with the handling of their personal information.
17. Automated decision-making
Assetreal does not currently use information submitted through this website to make solely automated decisions that produce legal or similarly significant effects.
Publication licence requests are subject to human review.
18. External links
The website may contain links to third-party websites.
Assetreal is not responsible for the privacy practices, security or content of those websites. Visitors should review the relevant third party’s privacy information.
19. Changes to this notice
Assetreal may update this notice to reflect changes in its activities, publication workflow, payment and delivery arrangements, service providers or legal requirements.
The date shown at the beginning identifies the latest version.
20. Contact
Questions, rights requests and data-protection complaints should be sent to: